SMART working

Here’s an acronym I love: SMART. Specific, Measurable, Achievable, Realistic, Time-bound

Specific: The basics of marketing mean that you know what, when, how, why, and where you’re looking for customers.

Measurable: can you measure this specificity? The best, most successful people I’ve seen are able to tie their successes back to ROI of some sort. The definition of ROI is hinged on specifics – what’s the story you’re trying to tell, and how does that matter to your bottom line?

Achievable & Realistic: these two are connected, but not quite the same. Achievable is an aspiration model – are you a Babe Ruth? Realistically, are you a AA pitcher?

Time-bound: I find this often in client work – a project should have time limits and you’re only protecting (and protected by) making sure a project has time limits.

Product development: when a little says a lot

I worked for TypePad as a community manager for years, so admittedly, I’m a bit of a feature geek just from knowing the platform inside out.  It’s difficult it is to make a user-facing feature happen, especially one that doesn’t seem to be a big deal compared to heavy-lifting-type requirements. Maybe something that everyone else sees as a “little fix” gets pushed aside for a while. As amazing as I’m sure the Google reCaptcha feature is for sharing posts/fighting spam, I’m actually most delighted to see a different feature poke its head up.

A product announcement, with a clearly-written call-to-action message, that links customers straight to the details of the feature on a blog post on Everything TypePad.

Compose New Post - Ginevra Kirkland | TypePad

Probably five people will know why this is awesome, and I love y’all so much. (Nyan!)

Continue reading “Product development: when a little says a lot”

Advice is worth what you pay for it: Quora

I got all on my high horse on Quora. My answer is below, but there’s a ton of interesting conversation going on in the Quora thread in general from very cool folks like Gina Bianchini, Rachel Sklar, and others.

What advice would seasoned women in tech give to younger girls deciding to make a tech career for themselves?

Don’t get sucked into the notion that you’ve got to be a bitch to be successful. The more you can do to dispel the notion that we’re all out to get each other, the better off we all are.

Do good work, and stand behind it. Remember that it’s work. Not playtime. Or you wouldn’t be getting paid.

Take criticism with your head up, and take responsibility for what you know you should do.

Don’t accept a single professional moment that compromises you, your integrity, or your safety.

Family first. This goes for your colleagues, clients, and customers, too. (Be kind, rewind, etc.)

Read everything you can get your hands on, especially things that you disagree with, and figure out what you truly think about the world. Always be learning.

Talk to other women. You may find out more by listening to them.

Be true to yourself. Write it down if you’re not sure who that is today.

Volunteer. Nothing for shaking you out of a navel-gazing slump like doing something for someone else out of the goodness of your own heart.

Advice is worth what you pay for it.